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Designed To Sell Information

Designed to Sell is an HGTV American reality television show hosted by Clive Pearse, Shane Tallant, Michael Johnson, and Rachel Reenstra, and produced by Pie Town Productions (Los Angeles and Chicago) and Edelman Productions (Washington, DC and Atlanta). Each 30-minute episode focuses on the fixing up and renovation of a home that is about to go on the market. The show began airing in 2004.

The show provides expert advice, redesign advice, professional carpenters and a $2,000 budget into fixing up the home in order to get a maximum offer when it goes on the market. To add excitement to the show, the renovations generally take place over a period of three to seven days sometime before the home's open house, by which time all the changes have to be complete. However, these work days aren't generally consecutive, but instead are spread out over the course of three or four weeks.[1] The show's $2,000 budget does not include the carpenter's fees, which the show pays. All changes are cosmetic, but some require drastic demolition and reconstruction, though all changes must stay under the budget.

Contents

Description

Each show follows the same general format:

  1. Homeowner introduction
  2. Recognized problems
  3. Professional real estate agent appraisal
  4. Redesign plan
  5. Demolition, if any
  6. Construction, painting, etc.
  7. Review of changes
  8. Budget breakdown
  9. Open house
  10. Result

At the beginning of each show, the homeowners are introduced and explain why they are selling. Common reasons include needing more room for a growing family and wanting to shorten commutes. The homeowners then may discuss some cosmetic defects they recognize their home has.

Then the host gives a professional real estate agent a walkthrough of the property while the homeowners watch on closed-circuit television from a neighbor's home. The real estate agent is asked to be very direct in their opinion of the home and often their assessments can be brutal and demeaning.

After the appraisal, the redesign expert reviews the main defects the real estate agent pointed out and their solution to their criticisms. Then the homeowners, the host, the redesign expert and carpenters go to work fixing up the house, using the designer's plan as a guide. This often includes some demolition and building and/or installation of new features, such as shelves, awnings, etc. While the episode's budget pays for any materials used, it does not include any carpentry labor costs.

Often, as the date for the open house nears, they may run into unanticipated problems and may have to work around them or work longer in order to meet the deadline.

After all the changes are complete, the designer reviews the changes with the homeowners and the viewers are shown "before" and "after" views of the improved areas. This is often accompanied by host voiceover.

Afterwards, the host discusses how the $2,000 budget was spent, such as for paint, construction materials, accents, etc. The show normally comes in within $10 of the $2,000 limit.

The homeowners and designer leave before the open house commences. The host stays and asks prospective buyers their opinions of the home, which are almost universally gushing. The host often also asks if the visitors are considering making an offer.

After the open house, the host tells the homeowners the general opinions of the open house viewers and any offers they've already received. The show ends describing how quickly the house was sold. Often the house sells above the asking price. While the asking price is never revealed, the host or homeowners usually disclose how much above the asking price the house sold for.

Locations

Designed to Sell features homes in four real estate markets (and nearby suburbs): Los Angeles, California, Washington, D.C., Chicago, Illinois, and Atlanta, Georgia. Each location has its own specific host, designer, carpenters, and real estate experts.

The first three seasons of the show took place solely in Los Angeles. Later more locations were added. Four metro areas were featured regularly, the Los Angeles team still being the marquee crew, with HGTV regularly running short segments called "Lisa La Pointers" and "Clive Unleashed" during commercial breaks. Clive and Lisa are also featured in most ads and promos for the show. Even though the Washington D.C., Chicago, and Atlanta episodes have their own hosts who talk to the homeowners and help in the transformation of the home, Clive Pearse narrates many of the non-L.A. episodes from off-location. When Clive was unavailable for hosting in L.A., Michael Johnson or Shane Tallant was the guest host.

Los Angeles

Chicago

Washington D.C.

Atlanta

Designed to Sell: Room by Room

In April 2008, "Designed to Sell: Room by Room" debuted on HGTV's real estate website, FrontDoor.com with more than 80 video clips and slideshows cut from episode archives. Users are able to search by room type for home staging ideas and inspiration delivered in short three to four minute webisodes and before-and-after slideshows.

References

  1. ^ "Designed To Sell FAQs". Pie Town Productions. Archived from the original on 2008-06-15. http://web.archive.org/web/20080615133914/http://www.pietown.tv/Shows/d2s_FAQS.html. Retrieved 2008-08-22.

External links

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