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Purevolume Information

PureVolume is a website that allows for the uploading and playing of music files, as well as social networking. It was created in 2003 by Brett Woitunski, Nate Hudson, and Mitchell Pavao, with the help of Jennifer Welch[1]; all from the University of Massachusetts. The focus is on promoting "indie" music groups and artists, meaning those who are not in the mainstream.[2]

Contents

Influence

Record labels use PureVolume to promote their artists and even look for new ones to sign. The fame of groups such as Boys Like Girls, Fall Out Boy,[2][3] Hawthorne Heights, My American Heart, Daphne Loves Derby,[2] Taking Back Sunday, My Chemical Romance, Panic! At the Disco, Brand New,[3] Gangzta Paradize and The Scene Aesthetic[4] have been credited to exposure on PureVolume.

History

PureVolume can credit their success to many of the same artists that they were, in turn, able to promote when the traffic had increased and PureVolume's popularity grew. During the initial promotion, done with $0 in advertising available, people such as Kevin Lyman believed in the concept of the site and allowed the founders to use The Warped Tour to promote. In addition, some of the first artists who used and promoted the site, mainly The Starting Line, The Suicide Pact, and Jameson Parker, who were all on the site pre-launch, were key in the site's popularity and success. Many music industry professionals also supported the launch and were instrumental in the site's success in 2004-2005. The first of these professionals, and longtime proponent was Randy Nichols; others include Matt Pinfield, John Jannick, Lou Plaia, Loren Isreal, and all of the independent labels that took a chance in using the site in its infancy. Support also came from the first band ever to be featured, The Skeptics, followed by The Suicide Pact who were the first homepage feature in the site's full launch.

References

  1. ^ Burgess, Aaron (July 2005). "DIY Roundtable". Alternative Press. http://altpress.com. Retrieved 2009-12-17.
  2. ^ a b c Shaer, Matthew (2005-12-26). "Website links indie music with new fans". The Boston Globe. http://www.boston.com/business/personaltech/articles/2005/12/26/website_links_indie_music_with_new_fans/. Retrieved 2009-05-07.
  3. ^ a b Gundersen, Edna (2005-03-09). "Music fans reach for the stars". USA Today. http://www.usatoday.com/tech/webguide/music/2005-03-09-internet-jukebox_x.htm. Retrieved 2009-05-07.
  4. ^ Holmes, Elizabeth (2006-08-09). "Bands find large Web fanbase doesn't equal big money". Pittsburgh Post-Gazette. http://www.post-gazette.com/pg/06221/711968-96.stm. Retrieved 2009-05-07.

External links

Categories: Music websites | Companies based in Los Angeles, California

 

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