The University of Baltimore (UB), located in downtown Baltimore, Maryland in the Mt. Vernon neighborhood at 1420 N. Charles Street, is part of the University System of Maryland. Through the Freshman Initiative or Lower Division Initiative, UB has transformed from an upper division university to a traditional university. In addition, the University has changed the school colors to blue (PMS 3025) and green (PMS 362), updated the "UB" logo, and adopted the new slogan-- "Knowledge that works". In 2010, the school was chosen as the site of the 2011 US-Balkans Business Summit.